What I do
I build the marketing machine for a business, and I mean the whole of it. The website, the search work that gets it found, the systems that catch what comes in and pass it to the people who work it, and where the business is regulated, the compliance that keeps all of that legal. I do it on my own, which is deliberate, because the parts fit together when the same person builds all of them.
Most businesses of the size I work with have this split across three suppliers who’ve never met. A web agency built the site, an SEO company sends a monthly report about it, and somebody’s nephew set up the CRM. Each of them is fine at their bit and nobody’s responsible for whether the enquiries actually arrive. That gap between the suppliers is where I work, and it’s usually where the money’s going missing.
There are four things you can hire me for, and they’ve each got a page.
Websites built to be found. Rebuilds and migrations, done so that the site is fast, the old addresses still work, and it turns up in search from the day it launches. The most recent one moved a 690 page regulated site off WordPress and search clicks went up 26% in the week after.
Search. Getting found for the searches that lead to work, and being honest about which ones don’t. I track what happened after the work, not just what was done, because a report full of activity and no result isn’t worth paying for.
Data, CRM and automation. The plumbing between the website and the people who deal with the enquiry. The biggest job of that kind I’ve done reconciled 305,713 records out of four databases nobody trusted, and the one I’m most pleased with hands a law firm a complete case rather than a phone number.
Marketing in regulated sectors. For claims, legal and financial businesses, where every page is a financial promotion and a wrong word costs more than a lost lead. I co-founded and run the marketing for an FCA-authorised claims business, and I keep its compliance register.
If you’re not sure which of those you need, that’s normal, and it’s usually more than one. The easiest thing is to tell me what’s not working and I’ll tell you which page you should have read.
Tell me what’s not working.
I’ll tell you whether I can help and roughly what it would involve.