Notes
Things I’ve worked out on the job, written up properly. Not many, and not often.
Your franchise ranks nationally. Your locations are invisible in their own towns.
I audited 16 UK franchise networks in August and September 2026 and kept finding the same thing. The brand ranks, the individual locations are missing from the map results where their customers actually search, and the free spots go to local independents. Several were paying for ads on searches their own locations should own for nothing. The method, what I found, why it happens and what I’d do about it.
Run a franchise network?
I’ll audit your locations in their own towns and show you what I find.